The reason that digital photography has taken off recently is NOT because it is cheaper to produce. Rather, digital photography is being adopted by the marketplace because it provides significant value to the buyer. What kind of value?
Immediate Feedback : Because the image can be viewed right away, everyone can walk away from the shoot knowing that it has been successful. In cases where the photographer is "shooting for expression", this is extremely valuable. In many cases, polaroids can simply not show what you get, because expressions change so fast.
Easy Editing : I can make the shoot available for viewing over the web pretty quickly. We can discuss which images work for the project, and I can put them into final production right away. And this is all done without the risk of sending original film.
Shortened Project Delivery Times : Digital Capture consolidates the production of images. The Digital Photographer is able to provide a product ready to be dropped into a document, and sent to a printer for final settings and output. This could easily remove 6 messenger fees, 6 high resolution scans and the associated time delay from a project. And in many cases, the entire delivery of images can be done electronically.
Please discuss delivery time-frame at the time of contract signing. Rush charges may apply.
Reduced Liability : Clients frequently accept large potential liabilities when they take responsibility for original film. The liability for loss or damage of the image is no longer a consideration with digital capture and delivery.
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Digital Photography has brought a whole new set of opportunities to the world of publication photography, but it has not come cheap. A digital-savvy film photographer will spend at least $10,000 to convert to digital capture. If you're not already in a digital workflow, count on $20,000. Much of that investment will have fully depreciated and need to be replaced within 18 months.
Additionally, the investment in education and retooling of workflow takes thousands of hours per year. Photographers need to become adept at using new software, implementing color management, and maintaning digital archives, among other disciplines.
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Fees:
All photographic assignments have a Fee component and an Expense component. The Fees cover the costs to my business for Salary, Overhead, Equipment, Training and Profit. Although many people still use the term Day Rate, few Professional Photographers have a standard day rate. We have found the most fair model to be one that charges according to the license granted. Please call or write for Fees associated with a particular project.
The Expenses are the incremental costs associated with a particular job, such as Freelance Assistant, Props, Travel, Film and Processing, Digital and other production charges. Listed above are the Production Charges associated with Digital Capture and Delivery.
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Production Charges :
Image Capture:
20 Images / $20 ($50 minimum per job)
Think of the image capture fee as similar to traditional film charges. (Compare to my normal charges of $40/roll of 36). Image Capture expenses include the cost of the equipment and labor to shoot, transfer, batch convert, evaluate, save, and archive digital files. This cost does not get applied to images that are deleted in camera.
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Delivery:
can be made by the methods outlined below. In most cases, the most efficient method will be posting a web gallery of the images. In some cases, it will be most efficient for images to be delivered by sending a CD. For single images - or just a few images - email of jpegs or FTP might work best. We will work out delivery details at the time the job is booked. None of the delivery charges outlined below include mailing, Fed-Ex, or messenger charges.
Photographer Selects:
are those images that are determined by the Photographer to be the best suited to the needs of the project. Please specify if you would like all images from the shoot to be included in the delivery, or only the Photographer Selects.
Web (or CD) Photo Gallery:
A Web Photo Gallery has a thumbnail page linking to a larger Image. These galleries can be accessed over the Internet, or can be sent on CD. Please note that the images in these galleries are not color-corrected.
$50/up to 100 images - $20 each additional 100 images (web or CD)
Add $20 to get Web and CD
The standard fee includes keeping the gallery on the server for two weeks. The time can be extended to one month for an additional $2 per 20 images.
The fee to reload the gallery back on the server after it has been removed is $5/20 images for one week and $6/20 images for one month.
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Epson Contact Sheets:
Contact sheets are available in 20, 12, and 4 images per sheet
$15 / each 8.5x11
$25 / each 11x14
Epson Contact Sheets are high quality Inkjet prints. Global color correction is included, but, like all contact sheets, the color and density of the individual images may not reflect the color of the actual finished files.
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CD-ROM, Images:
CD Burn, Tiff Files $2/image ($50 Minimum,)
CD Burn Jpeg Files $2/ image ($50 Minimum)
The Image Files can be delivered on CD. The raw camera image files can be Batch-Processed into tiff or jpeg files. Please note that these files have had minimal or no color-correction or sharpening, and may need to be adjusted significantly to obtain a color-corrected file.
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Email Delivery:
Email Delivery ($50 Minimum,)
The Image Files can be delivered electronically via email.
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4x6 Machine Prints:
$2/each ($50Minimum)
Yes, you can have good old Machine Prints made from digital files: the traditional color prints you get from a minilab. Color correction is not guaranteed, but they're good for proofing. Messenger charges and longer turnaround times may apply.
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Master File Preparation:
$50 / image
The most versatile format for file preparation is RGB. These files can be made into good CMYK files for printing, downsized and sent to the web, or I can make great Prints. Raw images straight out of the camera must be individually prepared including conversion to tiff or Photoshop file, individual color correction, sharpening, as well as any needed dust removal, conversion to Black and White, or web resizing. Files are delivered as RGB tiff files. We strongly recommend that the final CMYK conversion be done by the printer, in order to account for the settings of their presses.
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Retouching:
$150 / hr.
Any retouching that is needed beyond basic color correction will be billed on an hourly basis. An estimate will be provided before work has begun.
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A Word About Color:
Color Management is a critical part of digital photography delivery. We support a colorsync workflow and work in the Adobe RGB (1998) colorspace on Macintosh computers. If you are printing in CMYK, we strongly suggest that you get the printer to do the CMYK conversion from the RGB files we supply you.
Pay attention to your license:
Images are licensed for specific uses, and that information is included on the contract or invoice. It is up to the client to manage the usage of the image internally. Electronic files should be destroyed after the period of the license has expired. Contact sheets may be kept indefinitely.
What do you mean, Digital Capture?
Digital Capture simply means shot with a digital camera.
Archiving:
Every effort will be made to archive the images indefinitely at the studio. Wynn Photo makes no warranty about the nature of its archive past the date of first delivery of final images. Clients should treat the delivered files carefully, and keep a safe copy for the duration of the license.
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sources:http://www.asmp.org/commerce/digitalps_1.php, http://www.peterkrogh.com
